our mission

UNLEASHING her POTENTIAL

At RIP-IT, we're devoted to a single, impactful mission: elevating female athletic performance. We believe in the profound yet simple concept that women & girls deserve gear that fits flawlessly, performs optimally, and mirrors the unique requirements of all female athletes.

WHY FEMALE DESIGN MATTERS

Recognizing the unique biodynamics of women is key to creating better performing sports gear. We don’t settle for outdated designs or "one-size-fits-all" solutions. Footwear not designed for women often leads to heel slippage, toe crowding, and discomfort, increasing injury risks and limiting performance.

INNOVATION IS


HOW WE ELEVATE

THE GAME

Our gear combines cutting-edge technology with real insights from women in sports. Our focus is on creating groundbreaking products that empower women to perform at their highest level, ensuring that every step, swing, and movement feels like it was made just for her.

our values

Female First

We are the diehard champion of female athletes everywhere.

Next Level Performance

We develop products that unleash her full potential and deliver real results.

Safer & Stronger

Quality and reliability she can trust to keep her head and body in the game.

“My senior daughter, a varsity pitcher since 3rd grade, always wore a face mask, even when others doubted. Tonight, a line drive hit her face. The Rip-It face mask saved her life; she's bruised, swollen, and the mask is bent, but she's alive to share her story!”

Amber

“My daughter loves her new Rip It shoes. She says that they feel so comfortable and that there are lots of cushioning for jumping. The shoes are very well made. Every detail was made to perfection from the soles to the laces. We are very happy that we gave this brand a try."

VballMom

“I love their volleyball shoes so much! They don’t smush your toes together are very light on the souls and have very good friction on the floor. They come in so many different colors and are extremely comfortable.”

Gaby24