Prior to Title IX, only 1% of college athletic budgets went to women’s sports programs (King Enterprises, 2022). Fifty years later, female athletic participation has increased by 1057 percent at the high school level and 614 percent at the collegiate level (Elbaba, 222). As a company that caters to female athletes, and female athletes only, Title IX holds great significance to us. It represents opportunity, visibility, empowerment, respect, equality, and it continues to impact women’s sports in countless ways.
For our RIP-IT Athletes, the common thread of Title IX is the opportunity it provides and the limitless potential as the years carry on. Today we celebrate the women who competed before, the women competing now, and the women who will compete in the future.